Creative Engineering, Inc.

Home of Creative Engineering & The Rock-afire Explosion

Direct from Aaron

About Us

Inventing & engineering creatively with a purpose

Creative Engineering, Inc. or CEI in Orlando, Florida, is a company most famous for creating animatronic (or Electronimation) characters featured around the world and at Showbiz Pizza Place restaurant in the 1980’s. Creative Engineering’s most popular creation is The Rock-afire Explosion, a 3-stage life-sized 8 character musical group. They are also known for creating the Whac-A-Mole game in 1976, and introduce a new arcade game, Bashy Bug! in 2016 followed by the Animatronics Experimenters Kit and a new lineup of Rock-afire Explosion dolls and advanced control system for all animatronics enthusiasts in 2020. And that’s just the start! The company was founded by Aaron Fechter who still runs Creative Engineering today.

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A museum, maker space and vital business all in one

Creative engineering continues to be an inspiration for the future through our lens to the past. Creating and inventing for over 4 decades. From renewable energy sources to patented inventions, classic arcade games (Whack-A-Mole®), and complete entertainment experiences with the legendary Showbiz Pizza Place and the Rock-Afire Explosion. Sign up for our exclusive Subscriber Insider video club for daily and weekly updated videos showing you everything happening behind the scenes and our exciting projects. Video Insider Club signup >>